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Making advertisements and making them pay (1920)
Durstine, Roy Sarles, 1886- [from old catalog] · New York, C. Scribner's sons · leaf 128
of the fundamentals ofadvertising is that a product must have merit.Advertising tells too many people about a prod-uct; if it isnt good, somebody will find it out.Advertising, by extending a products acquaint-ances, makes either friends or enemies. It alldepends upon the products worth. Then an… … ©1918 Tukalook and his Wife THE Eskimo trapper is honest and gentle butprimitive in his ways. He lives in a snow hutbuilt of large snow blocks, which he cuts with hugeknives made for the purpose. These snow knives are^among the trading articles most in demand in theHudsons Bay district. Field…Advertising
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