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Making advertisements and making them pay (1920)

Durstine, Roy Sarles, 1886- [from old catalog] · New York, C. Scribner's sons · leaf 206

An illustration from Making advertisements and making them pay, 1920, leaf 206
hing from candies to castles,trades with every quarter of the globe—a granary, a vineyard, a bank, a de-positary, a library, an atelier of fash-ions^ saturnalia ofjewels, a caravan ofsilks, a crystal palace of glass and por-celains, a tea shop, a tobacco planta-tion, a booking office for theatres… … When the head of this English house visited America this year, he hadthe good sense to choose an American, Frank Irving Fletcher, to write hisAmerican copy. The Right Word in the Right Place 181 you say it. When you realize that for everyone who knows the members of a firm person-ally, thousands of…

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