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Making advertisements and making them pay (1920)
Durstine, Roy Sarles, 1886- [from old catalog] · New York, C. Scribner's sons · leaf 218
iting to please himself. It took months todiscourage him, to make him see that his copyshould sell something instead of preening itself.Two or three years after he began, his chiefasked him one day whether he realized howmuch his writing had improved. Sure, he answered, but it isnt half asmuch fun… … High Signsof Garland© Behold—.the Sign of the Urgent U—z signal speciallycreated by the Order of Orlando for use in the great member-ship drive now in progress. It means U Join Us—an invitation to the wandering smokerto join the Order of Orlando—to enter the mystic Arena of Aromaand to learn the…Advertising
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