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Making advertisements and making them pay (1920)

Durstine, Roy Sarles, 1886- [from old catalog] · New York, C. Scribner's sons · leaf 37

An illustration from Making advertisements and making them pay, 1920, leaf 37
arettequite like them. Their bright Virginia tobaccohas a naturally refreshing flavor that makes even thebest of Turkish cigarettes taste almost tame and character-less by contrast. Youll wish youd tried them before. Also packed in attractive tins. 50 for 40cents: 100 for 75 cents. Sent prepaidif… … PREFERRED by GENTLEMEN NOW as THEN The picture belongs with the copy and the copy belongs with the type andall three belong to the product in these advertisements. Mr. Smith caughtthe spirit of the cigarettes and the advertiser had the good sense to let himexpress it. First, Copy or Illustration ?…

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