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Making advertisements and making them pay (1920)

Durstine, Roy Sarles, 1886- [from old catalog] · New York, C. Scribner's sons · leaf 54

An illustration from Making advertisements and making them pay, 1920, leaf 54
ou could lay your hand overthe signature and defy any one to tell you thename of the signer? Is there any reason for thepompous formula of so-called institutional advertising — the picture of the plant or of the Li Hung Chang Li Hung Chang declined togo to the races because he saidit was already… … FIFTH AVENUE Mens Clothing Shops, 8 West 38th Street LOCATED ON STREET LEVEL Another instance of the way that Frank Irving Fletcher constantly enricheshis copy by introducing interesting gossip. 42 Making Advertisements^ founder or both, at the top; the solemn and res-onant paragraphs protesting of…

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