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Making advertisements and making them pay (1920)

Durstine, Roy Sarles, 1886- [from old catalog] · New York, C. Scribner's sons · leaf 72

An illustration from Making advertisements and making them pay, 1920, leaf 72
hats getting yourcopy ideas from the almanac. Here are someinstances of genuine timeliness, instances whichsmashed their way to public attention: At one oclock one morning last summer theBritish dirigible R-34 started on her homewardvoyage. The New York papers on the morningof her safe arrival in… … took her home The fuel tanks of R-34 were filled:with SoCOny Aviation Gasolineon her trip home. Quite naturally she made splendid time and herengines did all that was asked of them—drivenby clean-burning, power-full SoCOny Gasoline. STANDARD OIL COMPANY OF NEW YORK SOCONY GASOLINE When the whole…

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