Men's wear of Canada (January-December 1913) (1913)
Toronto : · leaf 300
a-sure and profit would come to them personally. Advertising should be considered as part onlyof the science of business-building. No man shouldexpect advertising to do more than attract the buyer,and convince him that the advertised article was the■thing he needed. That was the function of… … There la no hazard, no element of chance, ao uncertainty (for which you, pay nothing— we jiave endeavored lo raiseon your part Our clothing salesmen are more than mare sellIsr Linn and fhe> have mastered the idea of properly ntjLirjg y.ourOur olothes, for ^blch you pay do more. andofttlmes less…
Clothing and dress
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