Advertising and selling; principles of appeal and response (1920)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 111
hild with a new toy. Herein lies the strong attention value of all de-vices designed to arouse curiosity—bizarre fig-ures, cuts, shapes, grotesque faces, novel formsand arrangements, new type faces, curious spell- 93 PRINCIPLES OF APPEAL AND RESPONSE ing, unusual location or positions, catchy… … In our $35. overcoat everypenny is a wise invest-ment. Every dollar of the $35.will work for your benefit. If youre tired of conven-tional styles and colors comeand see these quaint patternsand tones—shape and cutequally new. For the conservative cus-tomer—everything dignified. Prices from $15 to…
Advertising · Selling
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