Powell's practical advertiser : a practical work for advertising writers and business men, with instruction on planning, preparing, placing and managing modern publicity (1905)
Powell, George Henry · New York : G. H. Powell · leaf 117
cycles in the early days of the industry, I found only one manufacturer who employed an advertising man and made any at-tempt to advertise systematically. The other makers got along with an occasional change of copy that amounted to little. The leader just referred to, however, although doing his… … not another special feature existed in Victor Bicycles exceptthe Victor Spring Fork, that alone would entitle us to the evcrhistinggratitude of wheelmen who look for comfort as welt as speed anddurability. And if every rider understood its superiority it is probahle that ourtwo mammoth factories…
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