Powell's practical advertiser : a practical work for advertising writers and business men, with instruction on planning, preparing, placing and managing modern publicity (1905)
Powell, George Henry · New York : G. H. Powell · leaf 143
ndoubtedlymore effective than the plain type effort. The trade will get in the habit of looking for ads. that are uniformly good, and it certainly paysto invest a few dollars for drawings and engravings—the dividend will be enormous in comparison. Trade publication advertising permits…
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