Powell's practical advertiser : a practical work for advertising writers and business men, with instruction on planning, preparing, placing and managing modern publicity (1905)
Powell, George Henry · New York : G. H. Powell · leaf 146
od to save e.\pense ) When we introduced the only reliable anti-vibratory device for asafety bicycle—namely, the Victor Spring Fork. When we sub.stituted ball bearings for cones and compelled ourrivals to follow as best they could. When we introduced the best cushion tire the world ever saw—the… … Advertisements That Appeal to theRefined Home Are What We Want. General advertisers who wish to cover the country inan experimental way can do so at a minimum of cost, byusing one medium only, the Announcemenis that Appeal to tlie Refined ttome are what We Want Experimental advertising should be…
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