Powell's practical advertiser : a practical work for advertising writers and business men, with instruction on planning, preparing, placing and managing modern publicity (1905)
Powell, George Henry · New York : G. H. Powell · leaf 155
ime, after which thelist becomes a mere permanent one, and only worth circularizing at remote intervals. In beginning a scientific consideration of the follow-up department of advertising it isproper to begin with the three primary divisions of GUIDE CARDS as illustrated on next page.Whatever may… … Showing Primary Divisions of the Card File System. system or drawer-file is determined by the guidecards referred to, which of themselves record nodata of any kind. Let it be understood, too, that in a large andcomprehensive system the guide cards A to Z, withthe data or record cards sandwiched in…
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