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Powell's practical advertiser : a practical work for advertising writers and business men, with instruction on planning, preparing, placing and managing modern publicity (1905)

Powell, George Henry · New York : G. H. Powell · leaf 166

An illustration from Powell's practical advertiser : a practical work for advertising writers and business men, with instruction on planning, preparing, placing and managing modern publicity, 1905, leaf 166
and in each instance a representation ot busi-ness was provided. The testimonials varied from two to a dozen lines, and they left or filled theblank space in the center accordingly. Now here was a booklet that anyone could read in ten minutes, and yet so catchy and artisticthat not one in a hundred… … PETER COOPER. Known to history asthe great philanthropist,and died worth millions.Among his prominentholdings was the groundoccupied by CooperUnion at 8th Street andThird Avenue, which hebought in 1850 for $25,-000—seventeen lots. In1901, value over 51,000,-000. A Big Jumpin Values. recites it must…

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