Powell's practical advertiser : a practical work for advertising writers and business men, with instruction on planning, preparing, placing and managing modern publicity (1905)
Powell, George Henry · New York : G. H. Powell · leaf 170
dvisability of one catalog or booklet, or several. In other words, is it best to print say a 64-pagework or one only half the size, followed by perhaps two 16-page booklets? One thing is to besaid In favor of the single large effort—it has a great big look that often impresses the recipient.On the… … Quicklv scan the increases of the past century by decades — perhaps we will get some courage and something to work on : ^ 1800, 60,489 ; 1810 ; 96,- 373 ; 1820, 123,706 ; 1830,202,589; 1840, 312,710;1850; 515,547 ; i»6o, 813,-669; 1870, 942,292; 1880,1,206,299 ; 890. i.553°.and when Greater New…
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