Powell's practical advertiser : a practical work for advertising writers and business men, with instruction on planning, preparing, placing and managing modern publicity (1905)
Powell, George Henry · New York : G. H. Powell · leaf 79
hathis prices are low. Everybody likes enterprise and there is nothing on earth like advertising foreducating the public in this respect. It isnt the one ad. alone that counts, but rather the condnuity of effort resulting fromweeks or months of properly directed publicity. Specimens Nos. 15 to 19… … Polite Attention is one of our cardinal rules,and every salesman in ouremploy knows that he mustgive just as careful attentionto the investigator as he wouldto a sure buyer. Our goods are always forinspection, otherwise it wouldbe a foolish waste of adver-tising money. Two items for to-day—in-spect…
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