Parsons, Frank Alvah · New York, Chicago [etc.] Pub. for the Advertising men's league of New York city by the Prang company · leaf 100
should not be more intense thanthe material shown on it, unlessthe area of the background isless than that of the type orother objects shown upon it—which is verv rare in advertise-ments. The law of backgrounds cannotbe violated in any field of ap-plied art without producing abad result. The law is… … Description of the Color Chart The Color Chart, shown on theopposite page, shows the threeprimary colors, yellow, red andblue, the same being the ele-ments out of which every othercolor tone is made. Yellow andred make orange; yellow andblue make green; red and bluemake violet. These three arethe…
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