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The principles of advertising arrangement (1912)

Parsons, Frank Alvah · New York, Chicago [etc.] Pub. for the Advertising men's league of New York city by the Prang company · leaf 103

An illustration from The principles of advertising arrangement, 1912, leaf 103
THIS SHOWS THE SAME PRINTED MATTER ON A HALF INTENSE REDBACKGROUND MADE BY PLTTINc; PURE GREEN INTO PURE RED. SUB-STITUTE WHITE, THEN PURE GREEN PRINTED MATTER, AND COMPAREWilli TlIK ABO\E ILLUSTRATION, FOR RELATIXE STRENGTH OF TYPE. 99 C o n< c wO o o o 7^ >D< I—I Z o

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