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The principles of advertising arrangement (1912)

Parsons, Frank Alvah · New York, Chicago [etc.] Pub. for the Advertising men's league of New York city by the Prang company · leaf 103

An illustration from The principles of advertising arrangement, 1912, leaf 103
lOO OiBI I Bm BDI JIQQDC JIBBIDt 1 QIQQ fthan the objects shown on them,you will realize why a man canwear a redder necktie than coat—because of the area of it.That is why a small piece ofpottery on a mantel could bebright red, or blue, or yellowand not ofifend you, while a wallpaper the same color…

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