Parsons, Frank Alvah · New York, Chicago [etc.] Pub. for the Advertising men's league of New York city by the Prang company · leaf 110
SE OFTYPE IN ADVERTISING CHAPTER IX. Very ========= inti- i mately connected with illustra-tive matter and decorative mo-t i ve s isthe sub-j e c t oftype inthe con-structionof an ad-ve rtise-m e n t.To me itis vastlymore im-po rtantbecauseall ad-vertise-mentscannot beillus-trated,nor dothey… … A BOOK COVER SHOWING ILLUSTRATIONAND TYPE WHICH ARE HARMONIOUSWITH THE TITLE AND WITH EACH OTHER. tising Thereare limi-tations intype. Ire ali zethat it isperma-nent andinflexiblein form,and thatcost limitsus, so thatwe can-not a 1 -ways haveour ownchoice inthe mat-ter, but atthe sametime I believe…
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