Parsons, Frank Alvah · New York, Chicago [etc.] Pub. for the Advertising men's league of New York city by the Prang company · leaf 124
t h e r itis efficientfin an c i a lly,c ommercially,etc., dependson that. The£i n a I test ofevery adver-tisement is thecommercial re-turn. The firstquestion is,does it bringbusiness? Thefirst resultlooked for bythe advertisingman is an in-crease in de-mand for whathe advertises. Let us clearlyun… … We take off our hats tonobody on the subject ofcorrect styles for men andyoung men. Here are Fifth Avenuefabrics and fashions minusFifth Avenue prices. Material, model, fit andworkmanship such as onlythe best New York storescan give. Kvery snit in our collec-tion m.ade as an individuala-arment, and…
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