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The principles of advertising arrangement (1912)

Parsons, Frank Alvah · New York, Chicago [etc.] Pub. for the Advertising men's league of New York city by the Prang company · leaf 125

An illustration from The principles of advertising arrangement, 1912, leaf 125
t: There is no law with-out an exception. There isalways the exception whichproves the law or the rule.There is no advertisement towhich every law of arrange-ment can be applied, and thereis no advertisement to v/hichsome of the laws of arrange- cannot apply all the laws sup-posed to govern any… … Then ore many cues, vhcrr male-mi can b* ronovrd much f^tw wilh afrmding wheel than with a milling Arl when you comr to consider it,tbr grinding wbret ox now made is rtally« (nilling ruiltr wiih millictu of mttinjInth and Uicu- method of cutting ismuch tbc ^Axnt. Note U)C Micro photograph of…

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