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The principles of advertising arrangement (1912)

Parsons, Frank Alvah · New York, Chicago [etc.] Pub. for the Advertising men's league of New York city by the Prang company · leaf 127

An illustration from The principles of advertising arrangement, 1912, leaf 127
123 smr J QQ) [ ] Q] Q [ |(QQI^ it is good; if the illustrationsays the same thing that thethought and the type do, itis good; if the decorativematter says the same thing—ordoes not say anything—it isgood. If you have laurelleaves, and a Roman wreath the necessity for principles.Even though a man… … A CAR CARD ILLUSTRATING THE FACT THAT ATTEXTIOX, INTER-EST AND MERIT MAY BE ATTRACTED AND EXPRESSED THROUGHARRANGEMENT. NOTE SPACES, MARGINS, BALANCED PARTS, ETC. and festoon belonging to theage of Roman games, it willdispute your advertisement ofmachinery, it will dispute youradvertisement of…

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