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The principles of advertising arrangement (1912)
Parsons, Frank Alvah · New York, Chicago [etc.] Pub. for the Advertising men's league of New York city by the Prang company · leaf 20
A PRINTED PAGE BROKEN INTO UNRE-LATED SHAPES AND SIZES, AND INTOBADLY ARRANGED MASSES OFTYPE AND BLANK SPACES.NOTE THE WEAK BASE EFFECT.Advertising
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