Parsons, Frank Alvah · New York, Chicago [etc.] Pub. for the Advertising men's league of New York city by the Prang company · leaf 21
hedoes, and he ought to give otherpeople some by what he does.The amount of pleasure thework gives is Art; the way itlooks or appears is Art. Thegeneral look or appearance,whether of set-up or generalmake-up, is itsbeauty. Now, there aretwo thingswhich make anobject artistic,its efficiencyand its… … A PAGE SHOWING ADS SO ARRANGEDAS TO BE WELL-RELATED IN SHAPEAND SIZE TO EACH OTHER ANDTO THE SHAPE OF THE PAGE. that should appear in every-thing that exists; that is, its fit-ness for its use and the har-mony or beauty of the thing tothe sense of sight. If I can prove a beautiful ad-vertisement is…
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