Parsons, Frank Alvah · New York, Chicago [etc.] Pub. for the Advertising men's league of New York city by the Prang company · leaf 30
. I want to make it clear which are positively common toevery phase of expression. (Printed advertising is that formof design which has for its ob-ject the selecting and arrangingof words in type; descriptive ef-fects or decorative effects; pic-torial, illustrative, effects in Banc 26 mooc mmimc… … r Neip YorK tdison Company Ifty-fiYe Duane Street^
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