Parsons, Frank Alvah · New York, Chicago [etc.] Pub. for the Advertising men's league of New York city by the Prang company · leaf 32
A COUNTER DISPLAY CARDWHOSE ERRATIC AND EYE-COMPEL-LIXG SHAPE DETRACTS FROM THATOF THE OBJECT DISPLAYED UPON IT. … A CARD WHOSE FORM CONTRASTSWITH THE DISPLAYED OBJECT, ISHARMONIZED BY TYPE AT TOP.AND WHOSE SHAPE IS UNOBTRUSIVE. much alike nor too radicallydifferent each from the other toappear together pleasantly andconvincingly. There is another part to thisprinciple which we must dealwith here, known as…
Advertising
Internet Archive · California Digital Library · Public Domain Mark 1.0. Free to use for anything.
