Parsons, Frank Alvah · New York, Chicago [etc.] Pub. for the Advertising men's league of New York city by the Prang company · leaf 46
BE A HAT. IT IS NOT NECESSARY THAT ANADVERTISEMENT SHOULD GIVE A SHOCK OF DISGUST ^IN ORDER TO BE AN ADVERTISEMENT. NEITHER ISIT ESSENTIAL THAT A THINp SHALL BE TOO ESTHETICTO BE WHOLESOME, IN ORDER TO BE ARTISTIC.A THING CAN BE BEAUTIFUL AND STILL BE DIGNIFIED; § A THING CAN BE BEAUTIFUL AND STILL… … 48 i )8PID[ 1 BIT Ml r }amt M O V E M E N T AS A VITALFACTOR IN ADVERTISING CHAPTER IV. If at- tentionis called to the left end of a con-tinuous line, the obvious tend-ency is to fol-low the linefrom left toright to itsend. This istrue of eitherthe straight orthe curvedline. The eye trav-els…
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