Parsons, Frank Alvah · New York, Chicago [etc.] Pub. for the Advertising men's league of New York city by the Prang company · leaf 49
OPPOSING LINES CALL ATTENTIONTO THE POINT OF STRONGEST OP-POSITION. COVER LINES A, B ANDC AND NOTE RESULT. ALSO SEEHOW THESE LINES HELP TO DE-STROY THE CENTERING OF ATTEN-TION ON POINTS N AND Y. INCON-SISTENT MOVExMENTS DESTROY UNITY. … A WELL-BALANCED ARRANGEMENTOF LINES AND SPOT COMPOSI-TION. CONSISTENT IN MOVEMENT,WITH A UNIT AS A RESULT. deal in, nomatter whatthat materialis. This is thereason that theadvertisementwhich is wellset up, whichis orderly ar-ranged, whichconforms tothe laws ofgeneral a r -rangement ofthe…
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