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The principles of advertising arrangement (1912)

Parsons, Frank Alvah · New York, Chicago [etc.] Pub. for the Advertising men's league of New York city by the Prang company · leaf 60

An illustration from The principles of advertising arrangement, 1912, leaf 60
1. E M 1 II A S I S II. E M P II A S I S III. EMPHASIS IV. E :\I P II A S I SBY POSITION IX P. A D P O S I- BY CHANGE OF BY A CONTRAST-IN THE BEST PLACE. TION ON THE PAGE. SHAPE FROM OB- ING SIZE WELL LO- LONG TO CIRCLE. GATED ON PAGE. one tone, without change of in-flection, or change of pitch,…

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