Parsons, Frank Alvah · New York, Chicago [etc.] Pub. for the Advertising men's league of New York city by the Prang company · leaf 64
under- decoration that you should do standingly and effectively, or all that, it is not necessary in things will become a disorgan- clothing, unless you are selling ized jumble. When they areor buying clothing, it isnot necessaryin carpet, rug,textile or otherdesign that allof these proc-esses… … that, there canbe no appealin the adver-tisement alongthe four essen-tial lines men-tioned. Psy-chologically itwill be impos-sible for a massof matter unre-lated and dis-organized tomove the aver-a g e intelli-gence in thosefour lines ofmental process. BAD EMPHASIS BY ORXAMENT, IRREL-K\AXT IN…
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