Parsons, Frank Alvah · New York, Chicago [etc.] Pub. for the Advertising men's league of New York city by the Prang company · leaf 75
he illus-trative matter re-ferred directly towhat was said inwords, or, in myopinion, added in jjthe least to the val-ue of the advertise-ments. Cateringcontinually to thispicture book, kin-dergarten age isgiving the publicless credit for sensethan is its due. Decorative matteris a much… … 0( TheApplied Arts Drawing Books :9 t: leaved clovers orjj gothic windows orjj medallions cop-ied from a Frenchperiod, or any-thing else thathappens to turnup—generally, themore inappropri-ate the better. Allthat stufif in thevernacular istermed decora-tive material. T want at thispoint to call…
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