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The principles of advertising arrangement (1912)

Parsons, Frank Alvah · New York, Chicago [etc.] Pub. for the Advertising men's league of New York city by the Prang company · leaf 82

An illustration from The principles of advertising arrangement, 1912, leaf 82
rmaterials with which we deal. 75 1 t ^ THK USE AND ABUSEOF DECORATIONAND ORNAMENT CHAPTER Vn \ i 4 jciDc: iconic =)IBBBC 3009 THE USE AND ABUSE OFDECORATION AND ORNAMENT CHAPTER VIL The next special typeof ornament is the orig-inal type, so called.Line borders of our de-sign are original bor-ders.… … The treatment of con-ventional roses in astripe of wall paper isoriginal. They areconventionalized roses. There might be a con-conventionalized roseborder by some manwho knew how to do itand it might be good. It could properly becalled original becausenobody ever saw a roseof that kind. If it ency.…

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