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The principles of advertising arrangement (1912)

Parsons, Frank Alvah · New York, Chicago [etc.] Pub. for the Advertising men's league of New York city by the Prang company · leaf 83

An illustration from The principles of advertising arrangement, 1912, leaf 83
IV. CONVENTIONAL TREATMENTOF DECORATION UNITS FROMNATURE, IN STRAIGHT LINES. copying, the the traditional tion. That ishistoric grab Art expression. to-grown so fast that expressionin our lives ismostly com-mercial, and ischiefly shownin buildings, inthe develop-ment of elec-t r i c i ty andsteam,…

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