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Printing in relation to graphic art (1903)

French, George, 1853-1935 · Cleveland : The Imperial Press · leaf 108

An illustration from Printing in relation to graphic art, 1903, leaf 108
d first, then the ink,and lastly the typography is brought into thescheme. Typography, as an ornate art, hasdwindled, and the skilled constructor of won-derful effects with types and rule is no longeresteemed in the job room. The arbiter of stylesits in the counting-room, and turns the leavesof the… … Style TYLE is that subtle atmospherepervading hterary, artistic andhandicraft work that suggests thecultivated personality of the au-thor. It is not a usual nor a clearconception of style to consider the term asapplicable to inferior work. The word, as usedto designate quality, has come to mean…

Printing

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