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The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)

Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 103

An illustration from The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising, 1910, leaf 103 — eems tohave worked upon this hypothesis in constructing manyadvertisements. He has also taken advantage of thefact that we soon forget the person who originallysuggested the idea and become subject to illusions uponthe matter. Thus, in the reproduced advertisementsof Jap-a-lac (No. i), as I see…

Advertising -- Psychological aspects · Psychology, Applied

Internet Archive · University of Toronto, Robarts Library · Public Domain Mark 1.0. Free to use for anything.

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