The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising
Walter Dill Scott's 1910 Boston treatise on applying psychology to advertising, written for admen, merchants and students of the new applied-psychology field. Its plates are reproduced trade advertisements and halftones of the period: mothers feeding children, breakfast-cereal package panels, dense agate-type testimonial columns and coupon borders, useful for period type arrangement, packaging layouts and grainy commercial halftone texture.
