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The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)

Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 116

An illustration from The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising, 1910, leaf 116 — nt is weakenedbecause it gives no adequate idea of the means neces-sary for securing the goods advertised. The ad- 98 THE WILL: AN ANALYSIS vertiser is so familiar with his goods and the means of securing them that he forgets thatMethod of ,, . ., . , .. b . others know nothing of them. It… … No. Sft dauce /Ae/n. m 2.— Inadequate description of thegoods and of the method of secur-ing them. are advertised on the assumption that everybody knowsthat they are to be secured at all dealers. It is notwise to assume any such knowledge on the part of thegeneral public. In the advertisement of…

Advertising -- Psychological aspects · Psychology, Applied

Internet Archive · University of Toronto, Robarts Library · Public Domain Mark 1.0. Free to use for anything.

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