The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)
Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 117
RfGcUSfcfefcbtti A 5OT1B5> Wmm COMBINED … No. 3.— Adequate description of themethod of securing the goods. foot of the advertisement. In the advertisement ofHolbrooks Sauce (No. 2) no address is given andnothing is said of the place where it can be secured.The writers of the advertisements have assumed that 100 THE WILL: AN ANALYSIS the…