The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)
Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 130
reader. _. A , The second method of decision is Poor Adver-tising Fairly not stnctly a reasoning type, but isSuccessful one wmcn approaches action uponsuggestion and hence anything whichthe advertiser can do to suggest action aids in se- 112 THE WILL: VARIETY IN ACTION curing the results which come… … No. 2.— A poor advertisement, trat one whichtinder certain circumstances might befairly successful. store not centrally located if a more convenient one ispassed at the critical moment of decision. If I belongto this second of Professor James classes, and if I amtrying to decide which watch I shall…
