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The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)

Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 132

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essor James first method of decision is of thegreatest significance to advertisers of all sorts of mer-chandise, but especially to those who offer goods of ahigh price and of such a nature that the same personpurchases but once or a few times during his life.Among such goods would be included… … ifjifc ooks Flaked DIRECTIONS i3;I New Born InfiintS: -CSV,! one cup of cooira n-AiscD3.ict.Cre iii--l quart of wkg; bcil t-:-n m p.utsa.s<scl i. -vJfiwV I ><nt r.f in:-h.pt;KI*i of-saiwnda veryiiSs. ?i|55-\ -I -Li,-r ,:-d :lr.iir\ ,/;<v :■ H Three .lonths Old Child: ;4?,f.^f. a from…

Advertising -- Psychological aspects · Psychology, Applied

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