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The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)

Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 140

An illustration from The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising, 1910, leaf 140 — ut, the purity and reliability of the article is thequality of greatest concern. Hence the conception ofIvory Soap as pure and reliable is the one conceptionabove all others which will sell it. 122 THE WILL: VARIETY IN ACTION With very many persons it was found that a goodinvestment is the…

Advertising -- Psychological aspects · Psychology, Applied

Internet Archive · University of Toronto, Robarts Library · Public Domain Mark 1.0. Free to use for anything.

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