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The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)

Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 141

An illustration from The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising, 1910, leaf 141
aving a dean absence of odorand a sense of perfect freshness; W ** ipM per cent. pure. p:I%f?>itH^llJl_l__ _ti.JLLJl.±1 21 Jlll-MffM m I No. 4.— Purity as the controlling conception. duced advertisement of the American Radiator Com-pany (No. 5), appearing in womens magazines, wasevidently… … . .The bank may pay 3;« inlereston the cash difference bttv.een the costt of putting in a hot - air furnace or Stoves and the cost of ■-. ■ American x Ideal /l Radiators *-Mboilers- But toi:t::t { ncc tywestet 1 w ■ r - in our arming i will yic rates the 3,; f many; users sgreat r labor, I absence…

Advertising -- Psychological aspects · Psychology, Applied

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