The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)
Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 142
-ceived as a good in-vestment. The reproduced advertisement of Postum Cereal(No. 6) is open to severe criticism. It should beremembered, however, that there are many persons towhom the conception of health is all powerful. Forsuch this advertisement might be irresistible. 124 THE WILL: VARIETY IN… … SCHOOL TEACHER. Pulled Down HU1. 1 relied on coffee so much to keep me up, having been told (hat It w«* a •mOd■timulant. that I hardly knew what to do when 1 found it was really pulling tncdowobill. My sleep was badly broken at oight and I was all unstrung, exceedingly cervous,and breaking down…
