The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)
Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 157
■..:..:.(,■ Sue) Doore J. O. WILSON CO , 5 West 20th St., New York No. 1.— An illustration that illustrates. Illustrations Should Illustrate fraction of a second, that fraction must be made tocount. The cut used should be not amere picture but an illustration. Thecut should be made to speak for…
