The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)
Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 158
(No. 1), reproduced herewith, the illus-tration shows just how the ware looks and what it 140 READING ADVERTISEMENTS is good for. Even in the most hasty glance the readeris enabled to get a good idea of the appearance anduse of this commodity. If he is interested in suchgoods at all, this knowledge… … •Dlvw.iniPtivti ofert to (o. be bu AMERICAN LEAD. PE.VC: 75 D.rt V, Kinci i&yimi ■ •■ -co/ i No. 2.— This illustration tells nothingabout the goods advertised. reproduced herewith, (No. 2) has a beautiful pic-ture, but it tells nothing about the goods advertised.I know nothing more about Venus…
