The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)
Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 182
ctiveness ofthe advertisements in imparting the essential informa-tion and creating a desire for the goods. The abovecut (No. i), is a reproduction of the report of one ofthe pupils in Minneapolis, made after she had lookedthrough the magazine for ten minutes without the 164 ATTENTION VALUE OF… … WINTER CHAPS Chapped and Irritated skin quickly relieved by the cleansing, soothing and healing influence of Packers Tar Soap Tft* rafter ManufaetarlBB Cemi>o*y..*l * ■*****•_*?* rr.k ., ,j£j-,J?*... No. 2.— A full page advertisement pos-sessing great attention value. Soon after the completion…
