The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)
Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 190
of the firm, the price ofthe goods offered and the line of argument presentedby the advertiser. In all of these cases it was foundthat the full-page advertisement was more than twiceas effective as a half-page advertisement; a half-pagewas more than twice as effective as a quarter-page, 172… … JKlstrl HAT sensations are more agreeable than those foUow-X,\~-/ ing some good, quick exercise, a rub with a roughl/vi ,IJ1-C A scrub with Ivory Soap and a dash of cold.Vui vraterr The nerves are braced, the muscles are.hardened, and the man or woman is better able to resist diseaseand the wearing…
