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The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)

Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 191

An illustration from The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising, 1910, leaf 191 — HAVE- YOUUSEDPEARSiOAP? No. 4.— Full page reproduction effectiveas mere display advertising. the twenty persons who mentioned Pears Soap (No.4), every one of them knew that it was an advertise-ment of Pears Soap. Only five of the full-page ad-vertisements were mentioned by none of the fifty sub-…

Advertising -- Psychological aspects · Psychology, Applied

Internet Archive · University of Toronto, Robarts Library · Public Domain Mark 1.0. Free to use for anything.

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