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The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)

Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 213

An illustration from The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising, 1910, leaf 213 — Their advertisements of Nabisco (No. 3) aremost excellent in that they create an atmosphere whichis exactly suited to the article advertised. Delicacyand purity, even bordering on the romantic and senti- 195 THE PSYCHOLOGY OF ADVERTISING mental, are the qualities which we all feel as we lookat the… … ■ ■ - NABISCO--

Advertising -- Psychological aspects · Psychology, Applied

Internet Archive · University of Toronto, Robarts Library · Public Domain Mark 1.0. Free to use for anything.

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