The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)
Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 218
ewife predetermines herchoice of foods by what she knows of them in ad-vance. Her ideas may be molded by advertising, forthis process is at work daily in all our homes. Likethe housewives, we all form an idea of a food by the 200 FOOD ADVERTISING advertisements of it which we have seen, even if… … No. 5.— An over crowded advertisement;the promiscuous abundance kills theappetite for food. One thing that spoils the looks of food products ishaving them piled up in a confused mass. A tablewhich contains many articles of food at once is not 201 THE PSYCHOLOGY OF ADVERTISING inviting to the…
